The sun never sets on cool, but the days do get shorter and colder. This is why we split most releases between "sun," and "snow."
You'll see most new sunnies drop between March up until the beginning of June.
Then we are ready for the snow. Snow goggles launch in October/November. We know you're frothing for that powder and we want to be on the slopes rockin' Blendz on opening day.
Protip: You'll see what is coming out in the new season by watching the Blendz staff in the Instagram stories.